Clarity? We don’t need no stinking Clarity…

by John on March 15, 2012

It’s been a very busy time of year, hence the length of time between posts. Things are good, goals are close to being met and we’re collecting data. Lots of fun stuff.

There was one recurring theme that when I do have a chance to catch my breath, I find myself thinking about it more and more. It all started with a simple client presentation and a very convincing statement.

I had just finished presenting our standard info/preso and asked our clients to share more information about their company and their goals for student interns. We both asked and answered a series of questions and then the client looks me dead in the eye and says:

“John, it took us a lot of time to get to this stage, but we know who we are and we know what we want to be to our customers. Clarity is a tough strategy to understand and embrace”

Clarity? Did he just say that he had reached a point where they were completely clear on their strategy?

Wow all I could do was smile.

How many times do we let our original mission, vision or values become cloudy? What about when we decide to bastardize our employment brands? What about our own personal brands? (Now you know why I tend to hate the whole self actualizing process…)

So dear friends, with today being the ides of March, I want you to think of Caesar. Imagine the multitude of situations, campaigns, personnel decisions that he may have had to make as he was marching back to Rome. And when faced with crossing the Rubicon, to seize his future destiny, the absolute need for clarity.

Now if you’ll excuse me, I’m going to go make a few bad salad jokes and try not to get too wrapped up in that hokey self-actualization crap

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